In order to understand who we are, it helps to understand who we are not.

At Genesee Capital Advisors, our client's interests are the center of our attention. We are not limited to investment options that benefit corporations over the client.

We value trust and transparency.

We are fully committed to your success and financial wellness. We advocate for you. As your advisors, we take our fiducial responsibility seriously. We want you to know the truth about your money and the performance of your investments. Our software allows you to monitor your investments. We are always available to discuss your concerns.

We offer diverse investment options in a format that is purposely designed to be easier to understand and more user friendly than the alternatives you may have used at other firms.

We know that your savings represent years of sacrifice. We work rigorously to minimize risk and maximize returns within the parameters we collectively establish.